I’m Irina Awad, a makeup artist creating soft glam beauty that feels like you.
Luminous, modern and smooth from the first flash to the last dance, I craft experiences for women celebrating life’s most unforgettable moments.
Your beauty isn’t something to cover up, it’s something to highlight, enhance and honor.
Being a mother reminds me every day that strength and softness can coexist. A philosophy I bring to each client, guiding you through calm mornings so you can fully enjoy the process and your moment.
My inspiration
My inspiration always starts with people — their light, personality, and unique rhythm — and I translate that into a look that is both timeless and modern. I also draw from the simple, beautiful moments of life: freckles after summer, golden hour light, or a child’s joyful flush, bringing the same attention and care to every client’s experience.
Experience Across the French Riviera & Beyond
For over 13 years, I’ve worked across the French Riviera and beyond, from private villas and lavender fields in Provence to galas and international events.
I had the honor of launching Anastasia Beverly Hills in Europe, bringing the brand to Paris, Madrid, and Marbella. This experience went beyond makeup artistry: I coordinated teams, trained makeup artists, and helped make the brand loved by clients while performing successfully in Sephora. Each launch strengthened my understanding of luxury, client experience, and editorial makeup standards.
From a quiet suite in Saint-Tropez, backstage at the crowning of a king or traveling through Europe on the Orient Express (yes, Venice to Paris, what a dream!). I carry these stories with me.
Some I can name. Some I can’t. All of them live in my heart.
Trusted By
I’ve had the honor of creating beauty for high-profile clients, including royalty, fashion icons, and international events, always with discretion, precision and care.
I’ve also contributed to prestigious publications and events, including:
MareTerra Book by Vanessa von Zitzewitz
The 2024 Paris Olympics (yes, I cried)
The crowning of King Charles III
Bal des Roses Monaco, Cannes Lions, F1 Grand Prix, Paris Fashion Week
Cannes Film Festival, Rugby World Awards, Monte-Carlo TV Festival
Vogue UK, Gala, Point de Vue, Touch, Malvie, RusMonaco, etc
These experiences taught me that true luxury is invisible, calm, meticulous and entirely focused on how you feel.
My Signature Style
Clients describe my signature style as natural, soft modern glamour (polished, luminous and not overdone).
Every look I create begins with careful consideration of:
- Facial structure and symmetry, enhancing your unique features rather than masking them
- Skin condition, texture + tone, prepping for long-lasting, weightless results
- Lighting, environment, and photography (from daylight to golden hour to flash).
- Dress, accessories and overall color story, ensuring an harmonious look
- Longevity and comfort (formulas and techniques that move with you)
Destination Expertise
I understand the nuances of destination weddings:
- Coordinating with planners, photographers, and venue staff
- Keeping your morning calm, smooth, and joyful
- Ensuring your makeup is seamless, radiant, and tailored to your day
Whether it’s a villa in Saint-Tropez, a yacht in Monaco or a private chapel on the Riviera, I bring years of experience to create a bespoke experience.
For My Brides
Your wedding morning isn’t just makeup, it’s nerves, laughter, butterflies, champagne bubbles, and heartbeats, all woven together.
I anticipate the unexpected (shifting timelines, late deliveries or last-minute requests) so your morning stays calm and joyful. I work quietly alongside planners, photographers, and family to protect your energy.
Whether your vows are under a pergola in Saint-Tropez, in a candlelit chapel in Monaco, or a quiet Riviera garden, I hold beauty with care, so you can be fully present in your moment.
I take only a handful of weddings each year to ensure each bride receives bespoke attention.
Let’s Create Your Moment
Share your story and vision with me. Together, we’ll plan and refine your look so your beauty experience lets you step fully into your day: calm, radiant, and powerfully yourself.
💌 Check availability & book your consultation today.
The Philosophy
Beauty isn’t a destination.
It’s an evolving, deeply personal journey.
Some days, makeup is soft and barely there; other days, bold and brave. Always, it should feel like you.
I create beauty experiences tailored for women who value excellence, elegance and discretion. Women who know that how they feel is just as important as how they look.
Ready to bring your vision to life?
Book a consultation and let’s plan your soft glam beauty session!